First impression
The site should make a seller feel the agent is credible, active, local, and contactable within seconds. If the first screen is vague, dated, slow, or hard to act on, the site is not doing its job.
Agent website audit checklist
A real estate agent website audit checklist for agents who suspect their site is costing leads.
Before an agent rebuilds anything, the weak points need to be visible. This checklist shows what TAS looks for when deciding whether an agent's website is helping win appraisal conversations or quietly leaking them.
What we check
Review the evidence in the order a seller experiences it.
Local authority
A strong agent site explains where the agent works, what they know about those suburbs, what proof they have, and why a seller in that market should trust them.
Easy enquiries
The next step should be obvious. A seller-ready site offers a direct appraisal, a lower-pressure way to ask for advice and tracking that shows how the enquiry arrived.
Audit questions
How to turn a website review into a practical improvement plan.
Tell us about your websiteWhat should a real estate agent website audit check first?
Start with the mobile homepage, page title, local proof, appraisal CTA, suburb coverage, reviews, and whether enquiries can be tracked back to the page or campaign that created them.
How often should agents audit their website?
At minimum, after any major market shift, campaign launch, rebrand, ranking change, or every quarter if the website is expected to generate appraisal leads.
What is the biggest website leak for agents?
The most common leak is a site that looks acceptable but gives sellers no specific reason to trust the agent locally and no low-friction path to ask for advice.